Nicolas Feuillatte


Born in Paris, Nicolas Feuillatte’s future seemed all mapped out. Son of a family of successful wine and spirits importer-negociants, he was urged to follow in his father’s footsteps and head up one of the family companies. But this was not what the young visionary had in mind.

Nicolas Feuillatte had an indomitable spirit of adventure which led him to leave the comfort of the family enclave and try his chances at making a fortune overseas. After a challenging debut, by 1960 he had risen to become America’s leading importer of African coffee, based in New York City. His success put him on the map of the city’s elite social scene where he became an intimate friend of Aristote Onassis and the Kennedys.

By the young age of 40, Nicolas Feuillatte had the financial means to fuel his passion for entrepreneurial pursuits. He partnered with his brother Serge to buy a 12-hectare vineyard in Bouleuse, near the city of Reims. The vineyard, named Domaine de Saint-Nicholas, was restored and replanted by the brothers, with the first harvest sold to negociants.

In 1976, the Feuillatte brothers decided to create their own brand, and two years later, released the “Reserve Particulière” to an exclusive circle of Nicolas’ American friends. Its commercial success was immediate, giving birth to an illustrious journey of continued growth, innovation and acclaim.